Along this last year, in Solid Dogma, we worked on the new identity of a brand that is present in every supermarket and most Portuguese homes, Mimosa.
I was in charge of creating all the characters and illustrations that would give life to the baby and kid's product lines. Here you can see a whole new world for the flavoured milks and yogurts for the kids, Lanchinho Booom.
Uzina worked on the campaign where these characters turned into little fairy helpers for the children's snack time in the school playground. At Solid Dogma we proposed a book collection based on an idealised Mimosa Park, where all our characters live.
This project was designed at Solid Dogma studio. Brand system by José Mendes.