CHEAP FASHION COSTS LIVES. This was probably one of the happiest moments of my design journey in Barcelona. Raul Goni was with us for an intense workshop week, Posters for Agitation was it called. The plan was for each of us to create a poster about something that moved us, that bothered us, that spoke to our hearts. I decided to do a poster about how defected is the fashion industry, or at least the sweatshop industry. I love fashion, I really do, in the same way that I love painting, cinema, music or design, but I hate the way people get consumed by it, and the way it consumes people. We gotta be conscious!
I used the clothing care label to express my idea. At first I was afraid it was to much of a cliché but Raul gave us a print of Philip Thompson’s text published in The Dictionary on Graphic Images. It talked about how clichés are the key to visual communication, even though they are a derogatory word in the literary context. At the end of the workshop we’ve invaded La Rambla with our posters, it was the best part!